Bundling of Handset and Subscription
نویسنده
چکیده
Bundling of handset and subscription is already a widely used concept. This is being done by the mobile operators because they believe that it increase the appeal to the potential end-users. Another concept that is closely related to bundling of handset and subscription is the subsidization of handsets. A handset subsidy allows the end-users to get their handsets at deep discount, or even for free. These two concepts go hand in hand, if you stumble on one of these you can almost be certain that you also stumble on the other. This paper concentrates on describing the current situation in bundling of mobile handset and subscription. It starts by introducing the concepts of bundling and handset subsidies and goes on by studying some regulatory frameworks and how this bundling has been used. This is done on a global scale by studying the European, Japanese and South Korean markets. This paper also describes how the concepts of bundling and handset subsidies are being implemented. At the end of the paper you can find a small case study about the situation in Finland.
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